Airtel Digital TV
After Reliance, AirTel has also jumped into the fray and is launching their Direct-To-Home (DTH) satellite TV service – Airtel Digital TV, on October 9th.
This digital TV service is going to be available through 62 cities and 21000 airtel retail centers and is going to have more than 175 channels, most of them in various languages, apart from Hindi and English. The packages for this start from Rs. 2499 for a six-month subscription in which the channel price band will range from Rs. 99 to Rs. 424.
Airtel Digital TV will use MPEG4 standard with DVB S2 technology. The system is claimed to be HD ready and expected to deliver quality interactive content.
The set top box will bundle with a universal remote. The dish antenna is 20% larger than the conventional antenna for better performance during adverse weather conditions. Radio content is also going to be available along with this. There are going to be new games every week, for entertainment.
Airtel has to show difference in their product and services to stand strong amongst existing DTH segment players like Tata Sky, Zee Dish TV, Sun Direct DTH and Reliance Big TV. The DTH segment in India is slowly firing up and is leading to stiff competition for the local cable TV operators.
Lets see how this effects the other TV service providers.
November 20th, 2008 at 9:41 am
shall like to discuss details of offer.
December 9th, 2008 at 10:24 am
Dear sir,
We are looking to install cable TV. We came to know, Airtel offers digital cable TV. We want the connection at Shenoy nagar, perhaps some body could speak to us at 98409 39861.