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Web 2.0 An Illustrative Definition

O’Reilly Media, a media company operating in the U.S., had first used the word Web 2.0. Web 2.0 corresponds to the second-generation Internet concepts and web-based services that updated the previous concepts applied in web programming. Tim O’Reilly, a force behind O’Reilly Media, defined Web 2.0 as a revolution of online businesses and the computer industry to use the Internet as their main platform. Web 2.0 is a concept that challenges these two groups to maximize the full potential of the Internet. And in order for the to do that, they have to fully understand all the possible applications can be built around the Internet so as to achieve marketing impact and optimum functionality.

During one of the brainstorms conducted by O’Reilly Media, Web 2.0 was born. Tim O’Reilly, together with the other Internet industry experts working for their organization, had successfully separated regular web concepts and applications with their more advanced and highly creative counterparts. They had reduced DoubleClick, a media company providing Internet advertisements to fall under the Web 1.0 category while they considered Google Adsense to be Web 2.0. In the same way that Britannica Online is Web 1.0 and Wikipedia is accepted to be Web 2.0. On the other hand, the concept of stickiness is Web 1.0, while syndication is Web 2.0.

Given these illustrative examples, the company had come up with an effective set of standards that segregates Internet application or approach with another. While this standard does not necessarily typecast the ones used by DoubleClick, Britannica Online, and the stickiness principles as old techniques, there is no doubt that Google Adsense, Wikipedia, and the concept of syndication are their notable improvements.

In the three examples given, it is easy to see that Web 2.0 is a concept that allows user participation rather than company domination. Its application would transform Internet applications and marketing techniques from purely users interaction to full online collaboration. Software are created and placed above the level of a single device. And the act of harnessing collective intelligence is implemented. To apply the Web 2.0 principle, web owners, surfers, and users are all encouraged to participation in the application building process. As a result, a highly scalable network is achieved without the need to spend for it too much.

Web 2.0 is characterized by the use of Ajax-bases applications, CSS, RSS, and wiki’s. The whole Web 2.0 concept had certainly initiated a number of innovations in web service. Rich Internet applications that use server side or client side software had dramatically improved the usability of a lot of websites. And right now, several web protocols are being developed so as to fully realize the Web 2.0 revolution.