So you have just downloaded a movie from iTunes. Instead of connecting to your computer to watch, you take out your Apple TV and sync it wirelessly. Then you use your Apple Remote and play your favorite movie. You have actually changed the definition of home entertainment. Courtesy Steven Job, you are watching TV the Apple way.

Since its launch in 2006, The Apple TV is making a big impression in the consumers market. It seems like Apple possesses a midas touch when it comes to selling products to the consumers. The Apple TV targets all sets of users. It has blended the worlds of PC and living room entertainment and is the best media-streaming device ever.It has revolutionized the way we watch television and is the next big thing in consumer electronics.

All the previous versions of other devices, which transfers music and video from your PC and plays them on your TV, have been inefficient and have never been popular. Keeping it simple was the new mantra of Apple Inc. Taking this philosophy to the next level; they developed an easy interface similar to iPod.

The Apple TV is provided with a remote. It looks like an iPod but doesnt function like one. It doesnt have a click wheel. Instead you need to click up,down, left or right. It runs on a modified version of OS X, and has the functions of a real computer. A 40GB Hard-disk synchronizes with a user’s iTunes library via either hardwired Ethernet or 802.11x WiFi. Apple TV puts all the movie trailers, music and TV shows from Apple.com on your TV and can connect to your TV via an HDMI port or component video.

Now high revolution TV viewing is just three steps away. Downloading from iTunes. Syncing wirelessly from your Mac or PC and watching your contents.

SPECIFICATIONS:

* 10/100BASE-T Ethernet Support
* 802.11n wireless networking
* 40GB hard drive
* Up to 50 hours of movies and TV shows
* Up to 9,000 songs and 25,000 pictures.
* Built-in IR receiver
* Operates on OS X
* Height: 1.1 inches
* Weight: 1.09 kg

PROS:

* Compatible with iTunes Music Store.
* Clean machine design.
* Large hard drive.
* High Streaming
* Internet Connection.

CONS:

* No video codecs support other than H.264 and MPEG-4
* No real 720p support.
* No Divx, XviD, MPEG-2, or WMV Playback.
* Incapable of generating a high-def video signal because of high bit rates.

There is no doubt that Apple TV is far easier to use and is one of its kind. Still a lot could have been better. For instance, In spite of having an internet connection, Apple TV cannot connect directly to the iTunes Store. Downloading a video to the PC, and then syncing it to the Apple TV is a tedious job. Despite those reservations, though, Apple TV is more than just a product. It’s the first media streaming device built for a non-geek. Overall it is a classic gadget which is redefining digital home entertainment and nothing should stop you to take this product home.